Market Trends
Market research helps to gather information that can provide insights into consumer buying habits, needs, choices, opinions, and interests. It helps the organization to implement the most suitable marketing mix for the success. This gives the company the idea of what they should do with there product to make it more appealing to the general public. Currently the Pokémon is one of he most popular franchises in the world.
Quantitative and Qualitative Research
Qualitative Research - is used to explore and understand people's beliefs, experiences, attitudes, behaviour and interactions. It generates non- numerical data, e.g. a patient's description of their pain rather than a measure of pain. In health care, qualitative techniques have been commonly used in research documenting the experience of chronic illness and in studies about the functioning of organisations; techniques such as focus groups and in depth interviews have been used in one-off projects commissioned by guideline development groups to find out more about the views and experiences of patients and carers.
Quantitative Research - generates numerical data or data that can be converted into numbers, for example clinical trials or the National Census, which counts people and households.
Primary Research
Primary Research - This kind of research involves the collection of new information by conducting market surveys, telephonic interviews, questionnaires and focus group interviews. This information is gathered by directly contacting the customers. This research is customised according to the research requirements of the company. Firms can gain insights about the target markets by means of focus groups, surveys, interviews or observation. Primary research is generally based on sampling techniques and requires statistical methodologies. The sample size could be as small as 1 percent of the market and thus the information and results gathered are highly accurate.
Secondary Research
Secondary Research - Secondary research involves processing data that has already been collected by previous researchers. It refers to consultation of previous studies and findings such as reports, press articles and previous market research projects in order to come to a conclusion. This type of research is based on information gathered from studies previously performed by government agencies, trade associations, and other organizations. This type of research is less expensive as opposed to the primary research as it does not require new research methods. However, its main disadvantage is that the information gathered may be old and obsolete and therefore results of analysis may be inaccurate. Further, it is not necessary that the earlier studies were conducted with the same objectives as required in the current situation.
The creator of Pokémon was born in Japan, in his Pokémon games he used things that used to do as a child like bug collecting, a popular pastime which Pokémon executive director Satoshi Tajiri-Oniwa enjoyed as a child. The Pokémon product is appealing to many children, this is because they are simple things which children find amusing, the content is easy to understandable and is easy for the child’s mind to grasp, the level of sophistication of the product is very low, simple terms, colours and symbols are used to keep their attention. The Pokémon franchise targets the child audience and relies most on that audience. The Pokémon game touched children’s hearts. Its part of player’s curiosity and what they are interested in. It delivers a new world for them to explore.
The audiences that the Pokémon franchise targeted love most of the products the company produces, just recently Pokémon Black and White were released recently they were and still are really popular, every generation that has had Pokémon think its timeless and they will always buy the newest Pokémon game because they love the adventure it brings. There are a few different Pokémon audiences which of each respond differently, there are hardcore Pokémon lovers that love the franchise and they consider it to be there all-time favourite source of entertainment, then there are people that like Pokémon products but they don’t go crazy like the other hardcore fans and children, children love Pokémon for them it is like they are exploring a new world and they can do anything they want, meeting new people, making new things and catching new Pokémon.The Franchise has the power to influence children and adults, not just children this is because the game has different aspects for everyone, the Pokémon, the world, the things to do everything is possible in Pokémon and every generation recognizes this.
Qualitative Research - is used to explore and understand people's beliefs, experiences, attitudes, behaviour and interactions. It generates non- numerical data, e.g. a patient's description of their pain rather than a measure of pain. In health care, qualitative techniques have been commonly used in research documenting the experience of chronic illness and in studies about the functioning of organisations; techniques such as focus groups and in depth interviews have been used in one-off projects commissioned by guideline development groups to find out more about the views and experiences of patients and carers.
Quantitative Research - generates numerical data or data that can be converted into numbers, for example clinical trials or the National Census, which counts people and households.
Primary Research
Primary Research - This kind of research involves the collection of new information by conducting market surveys, telephonic interviews, questionnaires and focus group interviews. This information is gathered by directly contacting the customers. This research is customised according to the research requirements of the company. Firms can gain insights about the target markets by means of focus groups, surveys, interviews or observation. Primary research is generally based on sampling techniques and requires statistical methodologies. The sample size could be as small as 1 percent of the market and thus the information and results gathered are highly accurate.
Secondary Research
Secondary Research - Secondary research involves processing data that has already been collected by previous researchers. It refers to consultation of previous studies and findings such as reports, press articles and previous market research projects in order to come to a conclusion. This type of research is based on information gathered from studies previously performed by government agencies, trade associations, and other organizations. This type of research is less expensive as opposed to the primary research as it does not require new research methods. However, its main disadvantage is that the information gathered may be old and obsolete and therefore results of analysis may be inaccurate. Further, it is not necessary that the earlier studies were conducted with the same objectives as required in the current situation.
The creator of Pokémon was born in Japan, in his Pokémon games he used things that used to do as a child like bug collecting, a popular pastime which Pokémon executive director Satoshi Tajiri-Oniwa enjoyed as a child. The Pokémon product is appealing to many children, this is because they are simple things which children find amusing, the content is easy to understandable and is easy for the child’s mind to grasp, the level of sophistication of the product is very low, simple terms, colours and symbols are used to keep their attention. The Pokémon franchise targets the child audience and relies most on that audience. The Pokémon game touched children’s hearts. Its part of player’s curiosity and what they are interested in. It delivers a new world for them to explore.
The audiences that the Pokémon franchise targeted love most of the products the company produces, just recently Pokémon Black and White were released recently they were and still are really popular, every generation that has had Pokémon think its timeless and they will always buy the newest Pokémon game because they love the adventure it brings. There are a few different Pokémon audiences which of each respond differently, there are hardcore Pokémon lovers that love the franchise and they consider it to be there all-time favourite source of entertainment, then there are people that like Pokémon products but they don’t go crazy like the other hardcore fans and children, children love Pokémon for them it is like they are exploring a new world and they can do anything they want, meeting new people, making new things and catching new Pokémon.The Franchise has the power to influence children and adults, not just children this is because the game has different aspects for everyone, the Pokémon, the world, the things to do everything is possible in Pokémon and every generation recognizes this.
No comments:
Post a Comment