1. Its addictive, Gotta catch em all.
2. New world concept, new things to explore.
3. Its portable, (Nintendo).
4. Some of the Pokémon are cool (for boys).
5. Some of the Pokémon are cute (for girls).
6. Its been around for more than a decade.
7. Each generation that was been born in the last 20 years know what Pokémon is.
8. Its simple.
9. TV Series, ongoing.
10. Merchandise (Trading Cards, etc).
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