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Monday, 22 November 2010

Branding


Example of a Brand.


A Brand is a specific type of product, It may take form of a sign, name, symbol or combination of colours. A Brand allows you to recognise the product with ease, It gives the product a better view all round, maybe increasing business or tourism. A legally protected product is called a trademark such as Adidas, Nike or Coca-Cola.

Most brands are known through a picture or a jingle which you remember easily, it helps the customers understand the product they are buying is associated to that certain brand, making them want the product more.




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